Highlights from #anticas16

Recruiting new members to the union is one of the most difficult tasks that activists can do. Reps still get a sinking feeling when it comes to door knocking rounds or membership drives despite many years of experience.

Building the recruitment capability of a branch is like flexing a muscle. It can take time to develop a plan, and to stick to it, but muscles only grow stronger when you exercise them.

The regular national recruitment week is a great opportunity to launch some new ideas or give your recruitment goals a kick start.

#anticas16 – the anti-casualisation day of action – was a particular highlight this year. Heaps of branches shared images of their recruitment stalls and meetings on our day of action supporter wall.

Leeds led the way when it came to interactive recruitment stands. Both the University of Leeds and Leeds Beckett University created some eye-catching interactive displays.

Leeds UCU. Photo: @leedsucu

Leeds Beckett University. Photo: @UCUStPauls

Stockton Riverside College had the same idea, with four issues to choose from – plus the shrewd addition of delicious cake.

Stockton Riverside College. Photo: @UCUNorthern

The struggle to stamp out casual contracts isn’t over – and all the latest news is over on the main UCU website at this page. If you’re looking for some material to share – have a look the latest issue of our precarious work campaign magazine Security Matters, available to read or print at this link. The anti-casualisation committee also produces a regular newsletter, available here.

All of the activity during national recruitment week saw 20% more new members join than in the recruitment week held during November 2015.

It’s never a bad time to flex your recruiting muscle – this Build the Union website has a range of ideas you can use and adapt, and if you need some support getting a plan together, the national campaigns team are an email away. Let us know you need a hand: campaigns@ucu.org.uk.

If your branch came up with a great stall idea, share it with us. Tweet us – @ucu – or visit @ucu.campaigns on Facebook.

Joe McCrory
UCU national organiser